Asia’s Premier Entertainment Conference welcomes diverse range of
speakers, bringing together famous personalities including Sesame Street’s
Cookie Monster And Elmo, Linkin Park’s Mike Shinoda, rapper Chuck D, and
playwright David Mamet
Singapore, 10 September 2020 - All That Matters 2020, Asia’s leading
entertainment industry conference, announces its full programme, featuring
world-class business leaders, creators and artists from across the globe.
To be held 100% online on September
14-18, this year’s All That
Matters will reimagine
the future of music, sports, gaming & online entertainment through a lens
of purpose and accelerated change.
Jasper Donat, Co-Founder and CEO at Branded,
said: “The events space has been given
the most mighty shakeup, but the opportunities of being 100% virtual are that
people can now attend or speak at our event when they typically wouldn’t be
able to.”
The star-studded lineup includes Public Enemy leader and founder Chuck D,
Linkin Park founder and vocalist Mike Shinoda, rapper and entrepreneur Edison Chen
(CLOT), Wendy Ong (Dua Lipa manager and
president of TaP Music), 88rising founder and CEO Sean Miyashiro, boundary-pushing fashion designer Nicola Formichetti (best known as
the creative mind behind Lady Gaga’s meat dress), renowned esports
athletes FaZe Apex and Koen Schobbers, online creators Hank Green, BB Ki Vines’ Bhuvan Bam and Wendy Ayche (known to her fans as
Wengie, with 20 million followers and 100 million streams).
Never-before-done
sessions include a live Q&A on storytelling with writer and director David Mamet and a new Family
Matters track open to kids anchored by a live Play Date with Elmo and Cookie Monster and Wake Up To The Wiggles.
Donat continued, “At Branded, we have evolved to cope with the pandemic very quickly.
As a business we're having a lot of fun experimenting and doing things
differently. We’re now welcoming popstars and rockstars, fashion designers,
gamers and even globally-known kids’ entertainment characters to speak at our
festivals — making our panels truly the first of its kind. To have Cookie
Monster speaking alongside brands such as Twitch, the opportunities for
creativity are endless!”
With the unofficial mantra of “not just
another webinar”, All That Matters pushes the limits of what virtual events
could look like, with innovative sessions and networking formats designed for
the 100%-digital era.
Music Matters Live, the music festival that’s
part of the All That Matters conference, also goes virtual, showcasing new
music talent from Australia in partnership with Sounds Australia and multi-session Music Matters Academy open to
artists.
View the full programme, speaker lineup, and
festival details here.
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