Sesame Street Meets Linkin Park- All That Matters 2020 Virtual Events

Asia’s Premier Entertainment Conference welcomes diverse range of speakers, bringing together famous personalities including Sesame Street’s Cookie Monster And Elmo, Linkin Park’s Mike Shinoda, rapper Chuck D, and playwright David Mamet


Watch the teaser video here


Singapore, 10 September 2020 - All That Matters 2020, Asia’s leading entertainment industry conference, announces its full programme, featuring world-class business leaders, creators and artists from across the globe.


To be held 100% online on September 14-18, this year’s All That Matters will reimagine the future of music, sports, gaming & online entertainment through a lens of purpose and accelerated change.


Jasper Donat, Co-Founder and CEO at Branded, said: “The events space has been given the most mighty shakeup, but the opportunities of being 100% virtual are that people can now attend or speak at our event when they typically wouldn’t be able to.”


The star-studded lineup includes Public Enemy leader and founder Chuck D, Linkin Park founder and vocalist Mike Shinoda,  rapper and entrepreneur Edison Chen (CLOT), Wendy Ong (Dua Lipa manager and president of TaP Music), 88rising founder and CEO Sean Miyashiro, boundary-pushing fashion designer Nicola Formichetti (best known as the creative mind behind Lady Gaga’s meat dress), renowned esports athletes FaZe Apex and Koen Schobbers, online creators Hank Green, BB Ki Vines’ Bhuvan Bam and Wendy Ayche (known to her fans as Wengie, with 20 million followers and 100 million streams).

Never-before-done sessions include a live Q&A on storytelling with writer and director David Mamet and a new Family Matters track open to kids anchored by a live Play Date with Elmo and Cookie Monster and  Wake Up To The Wiggles.

Donat continued, “At Branded, we have evolved to cope with the pandemic very quickly. As a business we're having a lot of fun experimenting and doing things differently. We’re now welcoming popstars and rockstars, fashion designers, gamers and even globally-known kids’ entertainment characters to speak at our festivals — making our panels truly the first of its kind. To have Cookie Monster speaking alongside brands such as Twitch, the opportunities for creativity are endless!”


With the unofficial mantra of “not just another webinar”, All That Matters pushes the limits of what virtual events could look like, with innovative sessions and networking formats designed for the 100%-digital era.


Music Matters Live, the music festival that’s part of the All That Matters conference, also goes virtual, showcasing new music talent from Australia in partnership with Sounds Australia and  multi-session Music Matters Academy open to artists.


View the full programme, speaker lineup, and festival details here.


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