박혜진 Park Hye Jin Drops Addictive New Single "Whatchu Doin Later"




July 28th, 2021 – Singapore – Following the wistful house of previous lead single "Let’s Sing Let’s Dance", prolific producer, rapper, singer and DJ 박혜진 Park Hye Jin has shared a second single, "Whatchu Doin Later", from her highly-anticipated forthcoming debut album ‘Before I Die’. "Whatchu Doin Later" sees Hye Jin switching between the sung chorus and verses rapped in her native Korean and highlights another side to an album that encapsulates the electronic, rap/hip-hop and downtempo sensibilities of this multi-faceted artist, and presents the most complete vision yet of her soundscape.

The album–entirely written, produced and performed by the South Korean-born and now LA-based artist, is set for release on 10th September via Ninja Tune, and comes on the heels of a string of collaborations, working with the likes of Clams Casino & Take A Daytrip for previously-released single “Y DON’T U”Blood Orange (“CALL ME (Freestyle)”) and Nosaj Thing (“CLOUDS”), plus a remix from Galcher Lustwerk (“Can you”). 


Her debut album follows an incredible few years for the young artist, with a string of releases that have seen her garner strong support from a host of notable platforms like Rolling StonePitchforkFADERDAZEDi-DResident AdvisorHypebeast and many more. She was additionally featured in numerous ‘Best Of 2020’ lists from Billboard, The Guardian, NYLON and others, including NME's 100 list of ‘Essential emerging artists for 2021’ and highlighted by Stereogum as ‘One to Watch’.

Hye Jin's hit single, "Like this", from her previously-released 'How Can I' EP was featured in the FIFA 2021 soundtrack which received rambunctious audience response, and was hailed by Mixmag as one of the “best tracks of 2020”.

 
Pre-save the debut album 'Before I Die'
and stream "Whatchu Doin Later" here:
phj.lnk.to/bidPR

 

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